December 30, 2016

Marketing & PR

Diane has a degree in Marketing and Public Relations and has won awards for her work in integrated marketing and communications. From Branding to public relations, Diane helps businesses and brands successfully integrate their marketing and public relations.

The Heritage At Deerwood

From brand development, collateral, direct mail and interior design, Diane worked with the client to achieve a 94% occupancy rate in one year.

Diane Leone Marketing-The HeritageDiane Leone Marketing-The Heritage

The Links Apartments in Savannah

Designed a logo, ad campaign, and a teaser billboard campaign. The property sat off the main road and couldn’t be seen so we posted billboards around town, teasers, then integrated them into our ad campaign….success with quick lease up!

International School of Science, Technology, and the Arts

ISSTA Diane Leone

The International School of Science, Technology, and the Arts is first of its kind. With integrated technologies allowing students to use augmented and virtual reality in the classrooms and throughout our green campus. We are all seeing things in a different light…

Award Winning Academia Luxury, Comfort, and Convenient Lifestyle World Travels to Promote Global Economic Growth Innovation through Ideology Esteemed Faculty with A+ Education & Talent Exhilarating On and Off Campus Entertainment & Learning Experiences.

PR – as a publicist, I captured media placement for ISSTA in the following publications:
  • Florida Trend Magazine
  • Orlando Business Journal
  • Nona Hood News
  • Technology News

Early Steps

Early Steps is a developmental program for infants. The program needed new branding with a new logo, a new look, and some marketing/collateral pieces. We designed the logo, positioning statement, brochure and a developmental wheel to show parents where an infant should be at various stages. Public relations work was done and a partnership was created to build playgrounds in areas served by this agency.

Early Steps Program and Diane Leone Early Steps Brochure and Diane Leone

The Motor Vehicle Inspection Program (MVIP)

The MVIP program was a state program that monitored vehicle emissions, not very popular. The vendor awarded the contract needed a great public relations campaign. We created a cause marketing campaign from scratch. The Clean Air Poster Contest was a huge success. A college student competition for the logo; all 146 schools in the district participating with man corporate sponsors, ending with an awards ceremony by age group. Donated radio ads, billboards, awards luncheon, and more gave this company a positive place in the mind of the consumer.